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작성일 : 13-04-15 17:33
[Leadership and OD] 조직개발 사례연구 [1]
 글쓴이 : 김민정
조회 : 6,091  
 파일 : od_sample.alz
Title : Changing the newsroom culture: A four-year case study of organizational development at the St. Louis post-dispatch

Authors : Peter J Gade, Earnest L Perry

Publication title : Journalism and Mass Communication Quarterly. Columbia: Summer 2003. Vol. 80, Iss. 2; pg. 327

Abstract :

- This case study measured newsroom employee perceptions of organizational development, newsroom restructuring (from beats to teams), and public journalism during Cole C. Campbell's tenure as editor, 1996-2000.

- Results indicate initial optimism about change faded within a year. Over the course of the study, respondents failed to see a connection between change initiatives and producing a better newspaper.

- Journalists did not experience empowerment associated with team-based systems.

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